How will people actually get to my mobile site?

There are multiple ways by which users can reach your site.

Use a QR code to advertise your mobile site – this is automatically created for you and can be used on posters, flyers and in print media.
Search engines recognize mobile sites - the mobile site will increase your business’s visibility to mobile users as search engines are optimized to art-postheaderte sites adapted specifically for mobile devices.

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destination source:https://www.siteground.com/kb/how_will_people_actually_get_to_my_mobile_site/